Domain names may be somewhat important to the survival and the success of your website, but they will not automatically make you a success. They are actually a very small part of your success in the grand scheme of things, so do not buy into the idea that a good domain name will translate to big money. For one, there is only one way that the domain itself can earn anything without help from other areas of the business, and that way is by securing a name catchy enough and in high enough demand to coax a big offer from a company with deep pockets. But major companies have started to change the way that they do Internet business. They have become more practical, and have even been known to develop marketing platforms that will incorporate a new original domain name to get around having to pay you anything at all.
No, the best option, if you are an Internet entrepreneur, is to spend less time on what you are going to name your site, and more time on how you will conduct your business. There are many ways to do business, but in the online world, the key to success is mercifully simple. It's the content, stupid. How will you get a large audience if you do not have a quality piece of content to draw in the masses and get them talking to their friends and family. You need devoted visitors, who are willing to do the hard work for you. The way to get them is to be enthusiastic about what it is that you are about. And the only way to be enthusiastic is to be passionate.
You cannot fake passion. The reason you can't is that your audience has the passion, and they will be able to tell if you do not. So make sure you don't go into any business situation that you do not feel strongly about. It will be more difficult developing content - and more costly developing good content because you'll have to pay someone, who is passionate to spearhead your platform, and that will not come cheap if you want quality.
As you venture into the online world, you are going to hear a lot of business advice, both good and bad. The one thing you should know ahead of time is that throwing a lot of money after a domain name is a waste of time and resources. Instead of burning so many calories over that aspect of the business, focus your efforts on having a great site that people in your area of interest will want to visit. Something they will choose to go to bat for with the people around them.
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